I was blessed with yet another opportunity to be the Technology Keynote Speaker at this year’s Blogging While Brown (2014). My presentation was entitled “Think Like a Product Manager Too”. To be completely honest, I had been racking my brain about this presentation for quite some time. It was not because I wasn’t confident speaking on technology, but instead, I’ve learned that the more products I build, the more I’ve realize that the technology is a whole lot less important than understanding your customer and your product.

Markus Robinson
Markus Robinson 2014 Keynote

The way I see it, it doesn’t really matter what language your application is written in, which CMS your blog is hosted on, or which technology stack you choose to run your services on, instead, your focus should be on making sure that your product has a market (product market fit), and that your audience/customers know, understand, and most importantly love your product. Ultimately, your customers don’t know and really don’t care about your technology.

So, with that said, I decided to shift the focus of this year’s presentation away from technology to discuss the techniques I’ve used to attract, and activate the right audience with just a little time and effort.

So, without further adieu,

[link_popup id=’178′ link_text=’Download the Slides’ name=’Keynote Newsletter’]

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Published by Markus Robinson

Markus Robinson, an entrepreneur with more than ten years of professional experience in Information Technology, is the owner of Robinson Innovations, a start-up business. He has created custom web applications and mobile apps for businesses, including Radio One and Connxus. Currently, he is the lead for a team of developers and designers at Interactive One’s Innovation who research, develop, deploy and launch new web and mobile products using Lean Agile development techniques. He is a co-founder of Black Web Media (Flagship site Black Web 2.0).

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